Using Google Analytics to Power an Effective Q&A Strategy

In today’s age with so much constantly changing and new inventions and creations that are constantly on the rise, questions are bound to increase; and why not? It is only through questioning that people gain tremendous amount of knowledge. What if people could earn a good amount of money from these questions too? Can that happen? Yes, definitely it can! Google Analytics is one of the many digital marketing services offered by Google for the human race of the globe.

To put it simply, Google Analytics is a service for people involved in the field of marketing. It helps in generating the sources of traffic with complete details. This service offered by Google is used immensely by all the website developers to generate website statistics. So, the only question that lingers in the minds of people would be, “How can Google Analytics be used to power question and answer strategies?” The answer is very simple.

When you are involved in a business of say, a particular product, you need to know all aspects of this product. The positive point is that you get thoroughly acquainted with your product but the drawback is that it will lead to several questions that need to be answered and the questions that bother you may not necessarily worry the users. So coming up with an effective solution is mandatory. Sometimes, people wonder if getting into the FAQ business is worth taking the risks. Google Analytics is a powerful tool to get the FAQ business started. It is extremely favourable to answer questions of the users with this service.

To begin using this service which promises to offer a great level of flexibility, one has to first open an account in Google Analytics. Once that is done, your just moments away from reaping its benefits. Once in Google Analytics, firstly click on the Advanced Segments which can be found in the section that reads Standard Reporting. Select the button labelled, “New Custom Segment”. Once this is done, you’ll find yourself exposed to the innumerable possibilities that are offered by Google Analytics. Do not forget to mention “include”. What follows is as easy as pie. You just need to add a keyword, select “Matching RegExp” and put a certain code into the text box provided. There is an option that follows which asks for the number of rows. Now the speciality of this is that the number of rows means the number of queries that can be asked by the people. The more the number of rows, the more will be the visitors that will be able to ask the queries. This further means that increasing rows will also increase the traffic for that particular site.

On selecting email from the top of the list, fill the section with emails of your prospective buyers and regular buyers. This will update the list and on changing the frequency, you can attack your target with ease. The frequency can be chosen as per your will. It is that flexible. The Question and Answer strategy not only helps you mint tremendous chunks of money, it is also quite fun. These digital marketing services are a fun way to get in touch with people and answer their questions while making sure that the traffic for the page remains constant. What you want is for your page to be popular. Interlinking of questions is also possible using Google Analytics. There are so many ways to cover your target audiences and make sure their questions get answered. It is also becoming increasingly popular with businessmen who take this up to earn good money.

Debra is a marketing professional dealing in digital marketing services. She believes that this industry has a lot of scope and will be booming in the years to come. She loves to cook in her spare time and is a Nigella Lawson fan. Also she writes for best SEO Company.

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4 Responses to "Using Google Analytics to Power an Effective Q&A Strategy"

  1. Rashee Goel says:

    Does google analytics offer accurate numbers, keyword search terms and traffic to the website?

  2. Simon Pintu says:

    I use google analytics too and it has been of optimum use to our business. We have an seo company working for our platform and they use the program too to check monthly traffic, top keywords for search results where we got clicks, conversion funnels, etc. Google is the top search engine of the world taking up more than 90% of the search queries and helping the world find exactly what they are looking for- be it information, products or services. So a tool by google itself can only be the best. The details a website owner can derive about his platform from google analytics is like none other. Remarkable help for all our backend and front end queries.

  3. Charlie Brown says:

    Google analytics is one of the most powerful tools offered by google to webmasters. It has such in-depth analytical options that the simplest to the most difficult aspects of your online platform can be resolved instantly. The correct use of google analytics can enhance the performance of your site as with the help of the details it provides, you can make the correct changes, correct product sourcing, the correct seo techniques and many other things. I run an seo company and use google analytics for research and enhancement of all my client sites.

  4. Debra says:

    Yes it does. Not only all of that but it also can help you calculate the conversions for your keywords, for the campaigns you run on adwords and banners and also show you a lot of details like the geographic break up of the visitors to the site, the time each of them spent on the site, the keywords through which they came on the site, the number of page views and finally the conversions they created for you, if any. What more do we, as website owners want? The complete analysis of our performance on the wide online space and for our business is broken down in simple formats by google analytics.

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