Three Ways to Extend the Reach of Your Small Business

Your business may be small, but that doesn’t necessarily mean it has to be limited by its size. Here are three ways you may not have thought of to increase sales and reach new customers.


Outsource Your Selling to Maximize Profits

When you outsource sales to a specialist sales rep company, you can increase sales while decreasing overhead. You can effectively have a larger sales force than you otherwise would, and only pay for results, because most companies only charge commissions. You won’t have to waste time and resources to train an internal sales staff.

It would help you to learn a little about Cydcor, as this company provides professional outsources sales services, which can have a profound effect on a company’s profits and productivity. Some other advantages are to these sort of sales companies is their relationships with customers you haven’t sold to yet. Your sales range suddenly opens up to territories that might be off of your radar if you were handling all of your sales in-house. These firms have the interests of both their clients and customers at heart, and handle the brands they represent with care.

Make Yourself Known at Trade Shows

Many small business owners have never considered event marketing at trade or home shows. At a trade show, you can meet people you might never have reached through traditional advertising or sales channels, and who are already interested in what you have to say. You can directly explain to them how you can solve their problems and meet their needs, while witnessing their response to your message firsthand. Your presence at trade shows is a great way to build brand awareness. Attendees often ask for quotes, often pass your information along to their colleagues, and sometimes place orders right at the show.

Make the most of event opportunities by attending niche specific shows that are the best fit for your business. You can find trade shows in every business and industry area. Define and quantify goals for your appearance at the show, by saying, for example, that you will talk to a certain number of prospects. That way, you can evaluate how well the show worked for you. Make it as easy as possible for prospects to leave their contact info, so you can follow up with them later.

 

New Uses for Products and Services Equal New Customers

When you find a new way for people to use what you’re selling, you can find new people to buy it. Items such as duct tape, dryer sheets, and WD-40 have been used for radically different applications than the ones they were originally made for, and their companies that make them make sure everyone knows. The makers of Bounce dryer sheets put a special section online of all their “Fresh Ideas.” In April 2013, the makers of the Duct Tape brand of duct tape set up a pop-up store in Manhattan, to display the utilitarian tape’s usefulness as a design material.

Sit down and think imaginatively about alternative uses for your products and atypical customers who might benefit from your services. But don’t stop with your own ingenuity. Find out what clever uses for your products your current customers have already figured out. Encourage them to share their inspirations with you and other customers through your social media.

Try these ideas to reach the customers you didn’t know were looking for you.

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Dylan Adams

Dylan Adams is a graduate of the University of South Florida. He completed his degree in Marketing and International Business. He loves NBA basketball and enjoying the Florida sun whenever he has the opportunity.

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Filed in: Business, Business Success, Outsourcing, Small Business, Trade Shows

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