In this day and age, many people rely on their smartphones for researching and shopping for certain products and services. To keep up with the demand, it is crucial for businesses to be mobile to avoid missing any valuable promotional or selling opportunities. Fortunately, just one of the ways that businesses can gain a competitive edge is through mobile apps.
Why Your Company Needs Enterprise Mobile Apps
In today’s competitive market, many businesses can benefit from building mobile apps (also known as native apps). However, it is important to know the difference between a mobile website and a mobile app.
Mobile websites are designed to be easy to view and use on handheld devices that use touchscreen technology. However, they are essentially the same as regular websites and must be accessed through compatible browsers with an Internet connection.
Mobile apps refer to applications that can be directly downloaded to and used from handheld devices rather than rendered in a browser. Users can typically find apps to download through app stores such as Apple’s App Store, Blackberry App World, and Android Market. Depending on the app, information may be pulled from the Internet while in use or downloaded within the app for offline use.
There is debate about whether mobile websites or mobile apps are more beneficial for companies. However, if you really want to keep ahead of the competition, utilizing mobile apps, as well as mobile websites, can help reach even more prospects.
How Much Does It Cost to Build Apps?
Depending on what you want the app to do and what developer you work with, the cost of creating a mobile app will vary. For example, Little Idea spent $4,000 developing an app while Brightleaf spent about $300,000. While it may be more beneficial to work with a professional developer, there are many businesses that use self-taught reference books to build apps in their spare time for minimal costs as well.
How Can You Measure ROI?
When trying to analyze return on investment (ROI) with mobile apps, the process can be rather difficult. For example, some enterprise mobile applications can be used for organization and sharing as opposed to directly selling products or services. If an app does not directly make money, it can be hard to tell if it is really worth the effort.
When building an app, its success is largely determined by how you promote it to your audience. Whenever you can, it is important to promote your app through your website, social media, and advertisement as well. With the right kind of exposure, a mobile app can potentially increase brand awareness and pay for itself in a short period of time. It is also important to remember that you don’t need millions of downloads to make a considerable amount of money.
It is essential to set your goals before building an app to determine what the app would need to accomplish to be considered a successful venture. Although mobile apps can be profitable, it is important to know when to move on as well since the method may not be ideal for every type of business.
When trying to expand your business and attract more customers, building a mobile app can be beneficial. With the right research and development, a mobile app can help bring your business to new heights.
Melissa Rudd is an applications developer and avid blogger. You can find her helpful articles on technology, business and computing blog sites.