Just as your website is the virtual equivalent of a shop front, consider social media platforms – e.g. Facebook, Twitter, Google Plus, LinkedIn, Pinterest, etc. – to be window displays of your shop.
In the real world, you would display your very best items and your most attractive offers on display for people to take notice, come in and (hopefully) buy.
Similarly, having social media accounts with your business logos on it, but no real content to go with it, will drive internet users away from your website in a blink of an eye, I kid you not!
Considering that around 1.11 billion internet users visit Facebook per month (according to a recent report by Associated Press, May 2013) and there are approximately 200 million monthly active users on Twitter (according to a digital marketing report), having inactive social media accounts is the virtual equivalent of saying ‘CLOSED!’
Video livens up your Social Media Marketing Campaigns!
You could market your products and services, or you could convey an important update. You could get a social message across, or you can just say ‘Hi’ to your followers and encourage them to interact with you. You could announce a competition, or any attractive, seasonal discounts, or sales events.
While all these marketing activities can be carried out through static images and text, they are proving to be less and less effective than they once used to be.
This is because social media users can put names to the faces running the business they like so much. Interactivity does wonders for promoting products and services, because users feel that you truly care about responding to their comments and feedback. You can guide them to specific landing pages on your website to get them get them interested in other products or services that you think they may like.
Social media users will love you for this and thank you by talking about these experiences with their contacts.
Videos are Shared on Social Media
According to a report by Invodo, 87% of women watch online videos and 41% of those aged between 18-34 years are using computing and mobile devices as their main source to access information.
If your online videos are engaging, they are likely to be discovered and shared by social media users.
By uploading your video on YouTube as well as on your social media accounts, you are in a position to generate audience interaction, sharing and discussion. All this word-of-mouth activity will generate interest in your business and its wares.
Who will win? You will, because your business will be gaining exposure in territories previously uncharted!
All this happens because you have invested in an online video!
Dr Manroop Takhar is the Managing Director of Qudos Animations, a leading animation studio that specialises in creating high impact explainer animations for businesses.
Visit their website to find out more:http://www.qudos-animations.co.uk/ and connect with Manroop on Google Plus https://plus.google.com/107849783896287587272