You’ve invested a lot of time and money to increase your website traffic, but you’re grappling with high bounce rates and low sales. When you don’t have extra funds to invest in a new design or consultant, what can you do to drive more sales? Consider using some of the following free or lost cost ways to increase sales and turn your business around.
Diversify Your Site Content
Give prospects and current customers a compelling reason to visit your website. Consider your favorite websites for a moment: What makes you go back to those sites, over and over again? How can you tailor those elements for your industry?
Start by integrating your social media profiles with your blog so your website could be updated whenever you post content in various places around the web.
Podcasts, white papers, and how-to guides are other ways to provide interesting information in your industry and establish yourself as a thought leader.
Don’t forget to use videos on your site. They are especially useful for product demonstrations or simply as a means of providing information to your target audience.
As you diversify your content to include text, audio, and videos, please remember that it all comes down to serving your audience. Make it easy for them to leave comments and ask questions, and respond to them in order to build relationships and spur engagement.
Make Ecommerce Easy And Safe
The enormous amount of sites on the Internet has reduced surfers’ attention spans and made it easier for them to comparison shop for lower prices. This is one reason you must simplify the sales process so your visitors can purchase what they need, when they need it.
When you set up your ecommerce site, it’s crucial that you evaluate your entire checkout system to find areas where it might be frustrating for your potential customers. Make it easy for prospects to complete the sales process and your conversion rate will increase.
Visitors will also abandon their cart items if there are no obvious signs that the cart is secure. Your shopping cart hosting should integrate seamlessly with your site and must support SSL (secure socket layer), with 128-bit encryption for your customers’ security. Without the proper security features, you’ll put your customers’ sensitive information at risk. Your sales will also decrease since some customers won’t shop if they don’t feel confident in your site’s security.
Make Your Site Stand Out
Now that Google has reduced the listings – from 10 to 7- in the natural SERPs, it’s more important than ever to make sure your listing stands out. Your prospective customers are more likely to click listings with images, videos, and local search ads, so you have to do everything possible to supersize your listing.
Start by leveraging rich snippets, optimizing your pages to get sitelinks, and writing compelling meta descriptions. Make sure that you optimize your site using the right keywords and create an accurate description for each page. You’ll have an increase in conversions and sales if you complete these tasks the right way.
Tackling the abovementioned tasks may not be quick or simple, but when you start doing them, you’ll be well on your way to generating more leads and visitor conversions.
Bill Nixon is an online salesman. He loves to help people sell more on their website by writing on small business blogs.