The Internet has made it easier than ever to become a global trader. Now anyone with a great product and business mind can begin selling from their own homes. However, it’s probably not as easy as it sounds. There is always a steep learning curve for anyone who wants to reach out to a new audience. Even if you’ve been selling locally or nationally for a while there are a few tips that you will find useful before you start targeting new markets.
Pick and pack plays an important role in global trading
Can You Afford It?
It’s important to work through your finances and decide if it’s a good time to begin expanding. You will need to spend money on your website, with marketing and SEO and improve the systems you have in place. Then there are the additional costs in logistics and storing the stock too. It’s essential that you have some money aside that will help you to make the leap to selling overseas without risking your business. Take the time to work out the costs and the charges you’ll need to pass on to your customer in order to ensure every sale is worthwhile.
Take it Slow
There’s no need to begin marketing all of your products at once. Start out by testing a few of the ones you suspect will be the most popular. Once you have an audience in place and a demand for your products you can then introduce other lines. Starting out with one or two products is a better idea as it will cost you less to get started.
Pick Your Market
There is a whole wide world out there but there needs to be a demand for your products. You need a market that can make use of what you have to offer and be able to afford it. Use your Google Analytics to see where you current visitors are coming from. You may find that there is already a flow of visitors coming mainly from one country. This is a good place to start as the audience is already finding you even though you haven’t begun marketing yourself internationally.
Update Your Website
When you have chosen the market you’re going to target first you’ll need to work on your website. If you are selling to a country that speaks a different language it makes sense to add language options to your site. You will also need to update your checkout and payment gateway to ensure you’re able to accept foreign currencies.
Sort Out Your Logistics
Create a separate shipping and returns page so your new market is able to find out how much they need to pay to cover shipping and learn what your returns policies are before they buy from you. This is a good way to instil trust into your new audience and encourage confidence. Do this and a little bit more and your business is definitely on the way.
Abell Smith is a freelance writer and contributor to industry niche blogs. In a ‘previous life’ he worked in a pick and pack environment before turning his talents to writing.