Business cards have come a long way since their original formats as little paper cards that displayed your company logo and contact info. With the advent of smartphones, and the tighter fight for attention and space in crowded markets, businesses and startups have to be more creative with networking. Business cards are no longer just calling cards, but are a gateway introduction to you and your company. Let’s check out BluePromoCode’s top five business trends of 2013:
- Non-standard size business cards are all the rage right now. At sites like PsPrint, you no longer have to stick with the standard card size of 3.5” x 2”. You have a lot more options, such as ordering business cards in squares, slim rectangles, or getting a custom die-cut shape. It is an easy and simple way to have your business card stand out from the crowd. It is also one of the cheapest ways to differentiate yourself.
– Now that smartphones are an essential business tool, QR codes and NFC tags are an easy addition to business cards. They do not take up much room, and once a customer or client scans the tag, they can easily learn more about your company via your website, and add your contact information directly to their phone, as well as get access to exclusive goodies such as deals or freebies. Another advantage to using a QR code or NFC tag is that they are easily updated, so your clients will always have access to the most current information. While QR codes only require a smartphone camera to work, NFC tags are currently not available on iOS and are only available to Android devices.
– Typography-heavy business cards signify the importance of aesthetics to your company. Using a site like Vistaprint, you can create a custom business card with beautiful fonts. To make a business card really pop, opt for embossing, or engraving, which will add texture to the card. Gorgeous typography eliminates the need for heavy imagery, so make sure you provide all essential information with the text.
– Business cards that are not originally business cards are a fun way to get noticed and to keep your business card from being thrown out. At custom printing sites like UPrinting, you can create not just business cards, but also magnets, door hangers, window clings, and more. Think outside the box, and you will get points for originality.
– It is becoming increasingly popular to use non-standard materials to create business cards. We have seen business cards made from wood, stickers, fabric, and more. One innovative green company added seeds to their business cards. The overall business card trend we see is one of ongoing creativity. The more you deviate from the standard business card, the less likely your business card will be thrown out. Keep in mind, though, that the further you deviate from the standard, the more you add to your costs, whether it is with non-standard sizing, die-cuts, or alternate materials.
By Allison Preston. Allison is an avid shopper and an experienced writer with a passion for deals and coupons and for saving her readers money. She currently writes for leading coupon and online promo code site bluepromocode.com based in Santa Monica, California.