Strategic SEO: How to Guest Post Like the Pros

If you want to build your website authority, guest blogging is a strategy that you shouldn’t ignore. However, before you start sending out proposals to any blogger who accepts your request, let’s take a look at how you can develop a plan that shoots your website to the top.

Determining Goals

Before you even send out your first email, you first want to think about what you want to get out of guest posting. By knowing your goal, this can help you decide which websites you should target.

  • Do you want to build your own personal authority?
  • Do you want to build backlinks for SEO purposes?
  • Do you want to develop traffic to your website?

If you want to build your brand or develop traffic, then you probably will want to focus on websites that get a significant amount of traffic. However, if you want to build backlinks, the traffic won’t be as important. Instead, you should focus more on the domain authority.

Ask These 5 Questions

The Internet is filled with billions of websites, and with those kind of numbers, it really isn’t that hard to find guest posting opportunities. Before exploring ways to find the perfect website to post on, you’re going to want to keep a few things in mind:

  1. Does the website focus on your niche?
  2. Will the audience be interested in your product?
  3. Do they have readers who will engage with you?
  4. Is the blog active?
  5. How large is their social media network?

Before you send that email, these are questions that you’re going to want to ask. By doing this, it’s going to weed out a lot of websites that won’t help your cause.

Finding the Opportunities

Now that you know what to ask yourself when searching, it’s now time to figure out where to go when it comes to getting the perfect post. There are so many great ways to find guest posts; however, there are some strategies that stand out from the crowd.

Google

Google is a great place to start searching for opportunities. When searching, use some of the search queries mentioned below. Just make sure you replace keyword with the niche you’re looking for.

  • “submit a guest post” + keyword
  • “guest post” + keyword
  • “guest post by” + keyword
  • “write for us” + keyword
  • “guest post guidelines” + keyword

Aside from these searches, another great way is to find competitors who have guest post in the past. Generally, you can find their guest posts by exploring their backlinks profile via tools such as OpenSiteExplorer. When you find a guest post that they have written, they will usually use the same byline at the end of their post. What you’re going to want to do is take a piece of that byline and paste it into Google. So for example, if it said, “written by Joe Smith,” you could search for “written by Joe Smith + guest post.”

Twitter

Just like Google, the same can be done via Twitter. Using their search tool, put in the same searches as noted above. When using their real-time search, this is an amazing way to find up-to-date websites looking for your content.

MyBlogGuest and BloggerLinkup

These are probably two of the most popular guest posting communities on the Internet. If you don’t have the time to look for guest post candidates, this is a great way to connect with other blog owners who are looking for specific content. Or, you can also look into guest posting services like those from Marketer’s Center that will do it all for you.

If you really want to make life easy, consider these 5 tools that will make your next guest post campaign move a lot quicker:

  1. MozBar
  2. BuzzStream
  3. Majestic SEO Chrome Toolbar
  4. InkyBee
  5. Citation Labs Link Prospector

Pitching your Guest Post

When you finally have a list of potential websites you want to guest post on, it’s important that you don’t send out some generic guest post pitch. These owners are going to be able to spot this from a mile away. Instead, you’re going to want to ask these questions to make your pitch more personable:

  • What kind of audience is this?
  • What kind of content do they write?
  • What do the other guest posts look like?
  • Who was able to guest post?
  • Who is the owner?

After asking these questions, it’s time to personalize your email. When submitting your email, here’s what should be included:

  • Follow all guidelines
  • Address the owner by name
  • Tell them who you are
  • Why they should accept your post
  • Examples of past work
  • What you can write

As long as you’re promoting a legitimate website and offer spectacular content, you’re going to find it isn’t too hard to find content. By implementing these strategies noted above, there’s no reason you can’t have a list of endless guest posting opportunities.

If you want to guest post for GeekBusiness, please see our guidelines here.