Similarly to other high tech industries, video production has changed dramatically since its original inception. Some good, some bad, but we are going to focus on those technological changes that have improved the industry.
What are the trends, the widgets and new product launches that have helped professional video production the forward thinking technology of today? Well, we will highlight the five that have changed the industry for the better.
- Online Video Sharing
Did you know that YouTube was launched in 2005? Who would have thought that such a simple idea would be so effective and influential, but YouTube has had an incredible effect on the video industry. The main influence websites like YouTube have had is that regardless of your age, your sex or your personality, you can become a start virtually overnight.
Professionally though, brands know that good video is an extremely effective way of communicating with their audience and with the ease-of-use and accessibility makes this easy for brands to do well. Originally, this was only achievable through TV or cinema advertising. Brands can create their own online channel and share as many videos as they like in order to promote their business or a product. An example of this is a video for Axe, created by Hub.tv: http://www.youtube.com/watch?v=vMgRAPLqTW8
Social media is another platform that has grasped this technique of video production, which a number of brands have jumped onto. This is a simple, yet effective way to produce quick snippets that can be distributed socially among consumers, reaching high audiences and interest.
- Tapeless Video Production
Before tapeless video production was revolutionary, everything was backed up and saved by a tape. This revolution has changed the workflow of video production, cutting out the time of transferring from the tape to a hard disk recorder. What was once a slow process, relying on rewind, fast forward and eject, has become effortless and easier for editing too.
Another benefit of everything being tapeless is the durability. Losing data or media through mechanical wear is greatly reduced and means we can access files for years to come unlike the unreliability of a tape.
- Video Editing
With the growth of tapeless video production, it meant that editing could be completed on a single computer without needing specialist equipment, which has saved so much time. Non-linear editing really came into its own in the early 90s giving film editors much more speed and greater flexibility. Editing on video tapes meant that cuts had to be made in sequences, which meant if a change was made then the whole edit had to be restarted.
Now, changes are made all from the computer and are executed relatively quickly. What’s more is these changes can be predominantly reversed too which cannot be said for editing on a tape.
- High Definition TV/3D
High definition television has been around since the 1930s, but the television then compared to today has very much changed. High definition has a totally different meaning today and HD broadcasts had not started until 2004. HD channels have been more recently introduced too, as have 3D channels.
For video production, HDTV has had a huge impact. Firstly, the 4:3 aspect ratios have been upgraded to 16:9, but there has been a whole host of other improvements introduced too. CGI and digital effects are other improvements that have been made through HD too.
- Cloud Computing
Cloud computing is rapidly becoming the standard way to do anything digital including anything from word processing through to banking, email and so on. There are a number of restrictions using discs and drives and cloud computing helps to be quicker and more efficient.
Cloud computing also helps with security and storage of video production and is much more reliable compared to the original use of tapes. Cloud-based workflows will become the more obvious choice in the very near future and could very well be the future of video production.
Thomas has a passion for all things digital including web design, video production and social media. He has written for a number of publications sharing his knowledge of the digital world with other like-minded geeks.