Social Media Signals for SEO

Social media signals are the things that Google takes note of when it ranks up your website. Social media is now something that Google takes note of when indexing and ranking your website. A lot of positive social media signals will not elevate you to the first page of the Google search engine results, but it will certainly help to speed up your ascension. These signals are known as different things, such as social media “mentions”, “links”, “signals” or “markers.” But, they all mean the same thing, i.e. the factors from social media that Google use to help rank your website.

Direct links from social media sites

These are social media signals in their most raw form, and links from places such as Facebook or Google+ are very good for your SEO (Search Engine Optimization) in order to make your website more search engine friendly. The more profiles that host your links, then the bigger/better the positive SEO effect.

Profile links/ profile bio links from social media sites

When you set up a social media profile, you are able to write a bio on your profile. You can often install a link to your website on your bio, and these links help to point the search engines in the right direction so that they know the things on your profile may be relevant to your website.

Numerous mentions on social media

If your domain name, your website name, your company name, or your web page title is mentioned a lot of times on social media (people wrote about it), then this will help your SEO. This is because it signals to the search engines that your domain name, website name, company or web page title is popular.

Content shares on social media

People sharing your content over social media is a good social media signal, and the more times it is shared and re-shared–the better. It is far better if the content that is shared has a link to your website on it.

Re-Tweets containing your website links on social media

Tweets have a little bit of SEO value, but Re-Tweets are bigger and better signals because they indicate the popularity of a Tweet. If the Tweet mentions your website or has a link to your website, then the Re-tweet is better for your SEO.

Installing a “like” widget on your page

These widgets are easy to install, and only need to be placed under your web page element. They allow people to click them and show their appreciation for something on your website.

Installing a share button for your page elements

Set up the share widget and share function for the more “sharable” content on your page. This allows people to share that element across the social media sites.

Installing a YouTube subscribe button on your page

If your website has a YouTube video embedded into it, then it is a very good idea to have a subscribe button near to your video. This will allow people to subscribe to your YouTube channel from your website.

Installing a social media powered comment section on your website

This is a comment section where people are able to sign into their social media profile in order to make a comment on your website. They are also given the option of sharing their comment across various social media sites.

Installing a Ping widget on your website

This is an easy to install widget that you can install in order to allow people to “ping” your entire webpage, or just an element of your web page.

Installing a Tweet widget on your website

This gives people the option of Tweeting about the web page they are looking at, and the widget will automatically install a link to your web page so that the Twitter followers are able to see what page the user is Tweeting about.

John Kravz is a professional outsource writer. Click here to find out more.