How to Get the Right People to Your Stand at a Trade Show

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Getting the right visitors to your stand isn’t just a matter of being right beside the door, there’s plenty of things that can be done to encourage people to come over and have a chat and engage. We take a look at some of the ways you can be sure your stand attracts the right people.

Shop Window

Essentially, your stand is a shop window and the way you present your business to the world. Encouraging people in is as simple as having a sign saying just that. Encourage people in with welcome banners and by offering them something.

Small

Sometimes the best stands are nice and small and you don’t need a stand or exhibit the size of the Titanic to get people to notice you. Focus often works better than a large stand. Having a sprawling stand often tends to look untidy, however a smaller stand often has more to it and encourages interaction more-so.

Set it up

You’d be amazed at the number of people we work with that end up having problems with their stand on the day of the exhibition. It’s a great idea to set your stand up once beforehand to ensure that any problems are worked out and that you can set your stand up as quickly as is needed. Most stands are easy to set up once you know how – that’s the operative term.

Explain it to us

We want to build you the best stand for your business that we possibly can, but if you don’t explain the sort of stand you want to us then we won’t know. Tell us what you wish to achieve, who you want to attract and give us an example of your creative processes elsewhere and we’ll create the ultimate stand for you.

Experiment

One of the other great things about setting up your stand before the show is that it allows you to experiment with the variables involved. Exhibe.com advise their buyers to experiment with lighting, sound, screens, electronics and any other additions and ensure they work well with your new stand.

Giveaways

It’s great to give things away, but if the giveaway has nothing to do with the brand then it’s pointless and a waste of money. Always choose something branded and useful when giving things away as it will ensure people will recall your brand.

Chat

Before you set up the stand chat with the event organiser to be sure they understand what you want from the whole process. This allows you to position your stand in a way that works for you and helps you reach that target audience. Discussing beforehand allows you far more benefit than if you just show up and can lead to a number of advantages.

People

Tradeshows are people’s events, so chose the right people to ensure that you can reel in those leads and make the most of the event.

Inform

Let people know about the event on social, via email and by any means of communication you can. This will ensure a good turnout and allows you make the most of the event.

Follow these tips and you can be sure your efforts will be fruitful.