Outdoor marketing can be a very effective method especially for those who are trying to reach the people in their local community and surrounding cities. It allows you to get in front of your audience when they’re out and about taking strolls around the neighborhood, visiting stores and malls around town, or commuting to their workplace.
If you’d like to break away from online methods and think this could be one strategy you could apply to advertising then below are 5 great tips that’ll help you make the most of your outdoor marketing campaigns, ultimately increasing your chances of success in every area of your business.
Convey Your Message in 7 Words or Less
Realize that the majority of outdoor marketing comes in the form of print ads like billboards or road signs and usually people who see it will be on the move whether they’re on foot or in some kind of moving vehicle, be it a car, public transportation, motorcycle and the like. As much as possible, you’ll want to keep your wording to a maximum of 7 words or less. This will give people driving by the ability to read the entire advertisement within the time they’re exposed to it; which we know is just a few short seconds in many cases.
Lengthy ads aren’t as efficient in getting your message across to your audience. Not to mention, you could be posing a hazard to drivers who are trying to read your long ad instead of concentrate on their driver. Your message should be short, sweet and safe.
Don’t Distract with Irrelevant Content
Less is more in regards to outdoor marketing. For example, if you’re providing house painting services then there’s no need to have graphics or images of a family, their dog, or even buckets of paint. A silhouette of a house or a single paintbrush with your message written across it would suffice.
You don’t want to clutter your ad space with irrelevant content, images and/or words. Be precise and straight to the point with your advertisement and eliminate any elements that would distract your audience from the main idea. Simple ads sometimes make the most impact because the message is clear and memorable.
Have a Call to Action
The psychology behind this is that people want to be told what to do, even if they don’t subconsciously admit it. Call to actions can be as simple as “Call Now!”, “Contact Us”, “Stop By”, etc. It tells people what to do next right after they read your ad; it pushes them to take action even if that simply means writing down that website or saving the telephone number on their cell.
This simple and subtle addition will increase the chances of your audience wanting to make a point of contact. And it’s at that point of contact where you can begin to profit.
Highlight Your USP (Unique Selling Proposition)
What sets you apart from other similar services? What makes your product better? Why should they pay attention to your brand? This is where you’re USP comes in. Highways and roads are filled with all sorts of advertisements and if you want to stick out from amongst the crowd then you’d better be doing something different.
Whether that be a 100% guarantee, ridiculously low prices, one-of-a-kind offers, home services, or maybe your sign lights up; anything that will grab your audience’s attention and will set you high above the rest is what you want to incorporate into your outdoor marketing.
Provide Only One Point of Contact
A telephone number or a web address is usually the more commonly used contact information; one or the other and not both. Some people can easily remember a web address if it’s a single word, a catchy phrase or acronyms. Telephone numbers are a more direct option, but some might have a difficult time remembering them if they’re unable to write them down.
Just because you have a cell phone number, a landline number, an email, an office address and a website doesn’t mean you have to include all of them in the ad. The likelihood of someone being able to write down all that information in the few seconds that they’re exposed to your sign is slim to none. Instead, focus on just one point of contact.
About the Author:
This article is a work of James Andrews from Big Balloon Store, a one-stop large balloon headquarters for all your advertising needs.