As a business owner, you understandably dread the occasional lull that brings your productivity and profits to a halt. Rather than allowing this time to envelop you in panic, fear, and frustration, you can actually use this slowdown as an opportunity to build your company’s brand. There are many to create a brand that will re-ignite your business and bring in more customers. The following techniques can help your company’s brand and strengthen it to withstand any slowdown in the future.
- Event Marketing
People love to try out a product or service before they actually buy it. When you are in a business slump, you can show the public what you have to offer by using event marketing to expand your client base. Sponsoring a local event and passing out free samples of your products, setting up booths where people can try out some of your services, or sending staff out into the community to engage the public and hand out free promotional items lets you reach new customers and remind existing ones why your products and services are the only ones for them.
- Network Breakfasts
A slowdown can be an ideal opportunity to find new motivation and learn about the newest tools available today. When you either attend or host a network breakfast, you can build your brand and get new ideas by hearing motivational speakers, sharing ideas with your peers in the local business community, and by identifying new avenues to pursue.
- Integrated Marketing
You may be experiencing a slow period in your company because you need to better identify your target audience. When you utilize integrated marketing, you can identify the consumers who prove to be your strongest customer base, as well as market to them in a uniform manner that makes their experience with your company better. Integrated marketing can be utilized for all of your advertising venues, including TV commercials, printed ads, and even your company’s mobile applications. Your focus should be on providing the ideal customer experience that will keep your customers returning to you.
- Digital Media
With today’s competitive market, it is vital that you use digital media to your advantage. Along with establishing an engaging website, you should also engage with your consumers via social networking sites, blogs, forums, and other popular avenues. In addition to monitoring their comments, you can also use your customers’ ideas to help brand your business. With digital media, you go beyond traditional advertising; you also show your consumers a human side to your business and let them know that you genuinely care about their experience with your company.
A periodic slowdown in your business does not have to spell its demise. In fact, you can avoid the frustration and fear that go along with halted progress by concentrating on building your company’s brand. Building a brand that will withstand a slump can be vital if you want to survive, grow, and come out of slow periods better than ever. You can use these methods to reach out to customers, show why your company has the products and services they need, and advertise in ways that are relevant to today’s consumers.
Nadine Swayne shares these advertising tips with all business owners. Knowing a company doesn’t get heard without proactive marketing, she has incorporated these branding techniques into her own small business.