The 7 best ways to use technology in your small business

Technology is evolving at a rapid pace, thus automating the majority of tasks which would otherwise have to perform manually. It is also a proven fact that organizations which leverage technology at its best will outperform organizations which do not use it. If you are a first-time business owner and you don’t know where to start, don’t worry. I have listed out the 5 best ways to implement technology in your small business.

1.       Use an Automated HR and Payroll system

Having a cloud-based HR and Payroll software will drastically improve your business productivity. A complete HR solution includes features like time, attendance, and leave management system along with the payroll automation. Cloud-based software allows you to manage your employees and assign tasks to them from any place in the world.

Automated payroll software ensures that your employees get paid correctly with all the taxes included as per the statutory compliance. All the premium HR softwares will sync with your biometric devices and ensure that your employees’ overall working hours are tracked correctly.

2.       Use a Biometric attendance system

Use a Biometric attendance device to track employee’s entrance and exit timings. Having multiple biometric devices in different parts of your organization will help you track where your employees are spending more time.
Some organizations might be using the biometric software in business laptops. It’s time for them to start using the biometric machines. Using a fingerprint device or a voice print device is far more convenient as employees don’t need to carry a physical device along with them, and there won’t be a chance of losing it.

Along with protecting the confidential data, the biometric system is predominantly used to calculate a number of working hours of an employee. Doing this manually on excel sheets may consume a plethora of time and workforce, and there is no guarantee of accuracy.

3.       Track time on internal and external projects

Using a reliable Timesheet management, which in most cases included with an HR software, tracks billable and non-billable hours on internal and external projects of a team. Some of the timesheet applications are integrated with employee shift timings, attendance, and leaves.

This enables to automatically identify the tasks of an employee based on their shift allocation as the leaves taken by an employee are synced with the timesheet software and gives the accurate picture of how many hours an employee has spent on a project.

It majorly helps in evaluating individual’s performance and increases overall team productivity by minimizing distractions.

4.       Take advantage of Social media platforms
Social Media isn’t just for marketing your businesses. HRs are now using social media platforms like LinkedIn to find new talent, posting job openings, reviewing resumes, and for onboarding new candidates. Social media has massively reduced the time for the recruiters and also provides more information about the candidate’s activities and interests. It saves a lot of time in manually going through different resumes submitted by job seekers from various job sites.

By using relevant filters on LinkedIn, one can find easily find profiles of active and passive job seekers based on their skills and experience.

Although Talent acquisition is the first area many companies embrace social media channels, they can also be used in collaboration and engagement activities within the workforce. Social media can make the 360-degree performance appraisal a reality. Managers can get feedback instantly from internal and external stakeholders.

5.       HR Tech for Performance management

Performance Management is considered as a tedious task for many organizations and HR Managers. Getting an application to reduce the work of doing performance reviews manually can save you a ton of time.
A well-structured performance evaluation will lead employees to understand the organization’s mission and direction. Groups with higher turnover and lower employee evaluation scores might benefit from the process. Management can figure out on things like who should get training on particular skills and what training sessions have to be spent on whom.

HR Technology can make a big difference in improving performance review process. Performance management systems reduce the amount of time managers must spend on administrative aspects of employee reviews, thus enabling them to spend more time on direct meetings with the employees and streamlining processes in the organization. Performance evaluation process also saves much time for employers to discuss others things like strengths, weaknesses, and organizations mission with the workforce.

6. Leverage technology for Customer Service Management

It didn’t take a lot of time for small businesses to discover how they can use various social media networks to expand their customer service. Responding to customers as they leave reviews on play store, business pages, or on yelp keeps them engaging and it also provides trust that businesses care about there every single user. One can expand the customer service practices by creating a presence on social media sites and developing a plan that provides exceptional customer service.

Since social media sites are public and the comments are visible to virtually everyone, it is vital to respond to the unhappy customer right away.

One can also set up an online help desk or use a web application to handle all the customer issues. Many modern applications like Zendesk and Freshdesk are rapidly evolving. Choose the one which suits your business needs.

7. Use CRM to automate Sales and Marketing

Use a free or premium Customer Relationship Management tool to automate your sales and Marketing. CRM allows you to create a sales funnel and divide prospects or customers based on their buyer’s journey. This way it will be easy for you to divide customers and engage with them and prioritize the right customers.

CRM allows the admin to invite people and give the limited working authority based on their role in the organization. They also have features to create custom email campaigns and email marketing automations. Ultimately, it gives good customer experience for the users as it segments the customers with a single click and automates the sales funnel.

Author bio

Nagarjuna Ageer is a Growth Hacking Product Marketer for Keka HR Payroll software and an avid reader. He mainly writes about marketing and business development. You can tweet him @AgeerArjun or drop him a message.

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