I’ve been a longtime user of Casale Media, and have only positive things to say about them. If you can deliver them pages, they can surely deliver ads. I find getting some sites approved to their system can be tough, but this is actually a positive as I think it helps to improve the quality of their publishers which can help improve eCPMs.
On the technical side, they have the baseline set of creatives that you expect to see on all networks:
- Banners (728×90)
- Skyscrapers (120×600 and 160×600)
- Rectangles (300×250 and 336×280)
- Popunders
Payments are consistently delivered around the 19th of each month, with weekends impacting payment by a day or two in either direction. Payments can be made via PayPal or check with user controlled payment thresholds of $25, $50, $250, $500, or $1,000. Changed to thresholds take effect in the month after changes are submitted.
Recent News from Casale Media:
- Feb 1, 2012: Direct response vs. branding: what’s the right approach to your goal? - Casale Media Blog
Direct response and branding are two very different media strategies. For that simple reason, certain tactics and approaches are quite often more efficient at achieving one goal than the other. For example, if your goal is to create awareness of a speciality product among a very specific target audience, an approach that focuses on getting [...]
- Jan 20, 2012: - Casale Media Blog
For reasons of timing and the fact that we had only just launched our own RTB platform for publishers, Casale Media does not feature in the recent Forrester Wave report about Sell-Side Platforms (see a good summary of the report here). So, what would they have said about Casale, or what do we hope they [...]
- Jan 17, 2012: How Publishers Can Maximize Value In An RTB World - Casale Media Blog
In this article, our own Andrew Casale (VP, Strategy), examines key topics for publishers to consider when exploring the avenues offered to them to benefit from programmatic media buying via Real Time Bidding (RTB). View article > Filed under: Advertising exchange, online advertising, online publishing, RTB technology Tagged: online publishers, RTB
- Jan 5, 2012: The 3 RTB auction types - Casale Media Blog
As soon as an impression is offered for purchase through Real Time Bidding (RTB), hundreds of bids are submitted in a matter of milliseconds, in a process where the highest eligible bid wins the auction and is awarded the impression. While each exchange platform may standardize on a different auction type, platforms designed to operate [...]
- Dec 22, 2011: RTB Should Be Known For Quality, Not Just Quantity - Casale Media Blog
In this article, Andrew Casale, the company’s VP, Strategy, discusses how RTB can help advertisers improve the value they get from online media amid the current oversupply of cheap -because ineffective- inventory. View article > Filed under: Uncategorized
I’ve been consistently impressed with Casale Media as well over the years – they are my highest paying network and that is saying something!
I did an in depth review of their services over on AdBalance if you’re interested:
http://www.adbalance.com/review/casale-media/