Casale Media

I’ve been a longtime user of Casale Media, and have only positive things to say about them.  If you can deliver them pages, they can surely deliver ads. I find getting some sites approved to their system can be tough, but this is actually a positive as I think it helps to improve the quality of their publishers which can help improve eCPMs.

On the technical side, they have the baseline set of creatives that you expect to see on all networks:

• Banners (728×90)
• Skyscrapers (120×600 and 160×600)
• Rectangles (300×250 and 336×280)
• Popunders

Payments are consistently delivered around the 19th of each month, with weekends impacting payment by a day or two in either direction.  Payments can be made via PayPal or check with user controlled payment thresholds of $25, $50, $250, $500, or $1,000.  Changed to thresholds take effect in the month after changes are submitted.

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Recent News from Casale Media:

• May 3, 2012: Deal ID is the Best Way to Generate Real Value with Private Exchanges - Casale Media Blog
  Andrew Casale, VP Strategy, discusses how individual “deals” struck offline between a publisher and Agency Trading Desks and configured on a private exchange platform greatly increase the value both sides draw from programmatic media trading via RTB. View full article > Filed under: Uncategorized
• Apr 25, 2012: Oh, You Want that Banner to be Effective? - Casale Media Blog
  Five tips for creating banner ads that not only look good, but generate bottom line results that will delight your clients to no end. Read more » Filed under: ad creative, online advertising
• Apr 9, 2012: Impression Overload: A Viewable Standard Could Be the Key to Success - Casale Media Blog
  As publisher sites continue to grow and fill all available page space with ads to the point that some resemble NASCAR cars, media buyers and planners have a reason to be overwhelmed. Read more » Filed under: Uncategorized
• Apr 2, 2012: Wanted: Great Advertising Ideas. Yours Truly, Digital Media - Casale Media Blog
  <a href=""> Read More...
• Apr 2, 2012: The Human Element in Real Time Buying - Casale Media Blog
  An interview of Andrew Casale, the company’s VP of Strategy, that explores Casale Media’s strategic move into the RTB world and how the human factor still plays an essential role in a field dominated by technology. View article > Filed under: Uncategorized