Casale Media

I’ve been a longtime user of Casale Media, and have only positive things to say about them.  If you can deliver them pages, they can surely deliver ads. I find getting some sites approved to their system can be tough, but this is actually a positive as I think it helps to improve the quality of their publishers which can help improve eCPMs.

On the technical side, they have the baseline set of creatives that you expect to see on all networks:

• Banners (728×90)
• Skyscrapers (120×600 and 160×600)
• Rectangles (300×250 and 336×280)
• Popunders

Payments are consistently delivered around the 19th of each month, with weekends impacting payment by a day or two in either direction.  Payments can be made via PayPal or check with user controlled payment thresholds of $25, $50, $250, $500, or $1,000.  Changed to thresholds take effect in the month after changes are submitted.

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Recent News from Casale Media:

• May 15, 2013: How Accountable Is Creative? - Casale Media Blog
  From marketing to creative to media, every team that touches an online advertising campaign is working in concert to achieve the desired outcome. When media, data and technology combine to reach the right users at the right time, how can we be sure that our creative delivers the right message: the one that gets noticed, […]
• May 9, 2013: Buy It Now: Changes Needed To Improve RTB Valuations - Casale Media Blog
  What’s an ad impression worth? That question remains surprisingly difficult to answer when it comes to real-time bidding. On our exchange with connected demand-side platforms, we’ve seen bids within the same auction for the same impression range from one penny to $999.99. The perceived value of these impressions is all over the map. And would-be […]
• Apr 18, 2013: Index Quarterly Report: Issue 2 - Casale Media Blog
  The Index Quarterly Report is based on US data harvested from the programmatic buying and selling transactions that take place across marketplaces powered by Index. New participants and growing investment in RTB budgets will fuel many of these trends into 2013, while unknown future developments could continue to offer some level of market unpredictability. Download the report […]
• Apr 4, 2013: The Dangers of Recycling in the Cloud - Casale Media Blog
  Cloud computing has become an increasingly popular go to market strategy for both new and mature ad tech companies looking to streamline their infrastructure. I want to talk about safety and precautions, specifically as it pertains to cloud computing. While this is probably not the first thing that comes to mind when you think about […]
• Mar 26, 2013: Reducing Private Exchange Friction With a New Protocol Upgrade - Casale Media Blog
  Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see this model create a unanimously positive feeling from both buyers and sellers. I contend this is largely because of friction that is inherent in the model of putting one’s […]