GeekBusiness - Banner Exchanges

Banner Exchanges | Choosing a Banner Exchange
 
What are Banner Exchanges?
In simplest terms, banner exchanges offer publishers the ability to use banners to promote their site in exchange for displaying the banners of other member sites. A cashless advertising opportunity. They seem to have lost some of their luster in the last couple of years, but for the bootstrapping entrepreneur they can not be ignored entirely.
Do I really want to user banners?
It has been widely published that banners just do not draw the clicks that they may once have seen. Banners do draw some clicks and, possibly more important, create a sense of brand for your website. We are not talking about branding to the level of a large multi-national corporation though.
Is there a downside to a banner exchange?
There are two potential pitfalls with using banner exchanges for your site. The first is that some users view sites that use banner exchanges as less than "successful". There "may" be a bias amongst users who are familiar with internet marketing, but I would suggest that the number of users who truly take that perspective is miniscule when compared to the total market of users on the internet. The second potential pitfall is that you then have to take up space on your pages to show banners for other members of the exchange. Similar to my previous thoughts on "bias" about banner exchanges, users could possibly view your displaying of banner exchange links as less than "successful". And again, I would argue that the number of users who truly know what banner exchanges are is miniscule.
 
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