In simple terms, social bookmarking is the highlighting of web pages on a social forum where others may see what you have bookmarked. Think of an Internet bookmark like one in a paper book. You put markers on certain pages so that you may come back later. There are tools like this on Internet browsers (if you have not tried the IE favorites bar then you must), and if you want to go to the next level you can show off your bookmarked pages on a social media network.
Social media bookmarking affects SEO
SEO (Search Engine Optimization) is affected by social media networks; Google said as much after Google+ became popular. Google has a system that relates the relevance of one page over that of another’s where search engine searches are involved. When thinking of it that way, it becomes obvious why social bookmarking is relevant to search engines.
Google want to know which pages are popular and useful for people beyond mere word counts and such, so they use social bookmarking as a form of web page voting. To the Google software, one page of text may be of equal value as another similar page of text, but if one has been shared hundreds of times on a social bookmarking site and another has only been shared twice, then it becomes easy to see why they rank one above the other.
Start an account on each social bookmarking site and bookmark your own pages
This is regarded by some to be a cheesy trick that gets you nowhere, but even if it is true that Google does not regard your own posts with any credence, then the fact is that other people are going to see your bookmarks and may end up on your website. They may end up back linking to it and may end up bookmarking some of your pages themselves, so it seems like a silly idea to waste this (free) opportunity.
Find ways of convincing others to bookmark your pages
You can contact people on social media, you can have the “Ping” button on your website, you can email your friends and your contacts, and you can even mention it on your website too. Just make sure you mention it on an image file so that the Google crawlers cannot read text where you are soliciting people to bookmark your website.
Have content on your website that is worth bookmarking
This is probably the main point of it all. Bookmarking is all well and good and you want people to bookmark every page, but why should they bother? People are only going to bookmark pages that they see to be interesting to either themselves or others. That is why you should create content that is useable and that people are going to find interesting and engaging so that they bookmark the pages.
Try getting into the minds of the people who are your target audience. If there is anybody that is going to bookmark your content or back link to your website then it is your target audience. So think about the type of content that they would find interesting on your social bookmarking page and create content that you can add to appeal to them.
Bookmark your best stuff to keep your profile interesting
In keeping with a similar idea to the paragraph above, it is really a good idea to only bookmark your most interesting pages. People visiting your social bookmarking pages are not likely to be interested in your dry and sterile pages. Plus, if your website works on a big theme or a big product, then that is all they are going to be interested in.
Instead of flogging a dead horse by bookmarking your “about us” page and your blog post on something or other, you should just focus on the things that draw people to your website. This may mean that you have very few pages to bookmark, but at least they are of interest to your main consumer.
Stay away from spam and auto posters
There are auto posters that will bookmark your pages and the pages of other websites based on keywords. This is a silly idea and if Google really are paying attention to the social bookmarking then the last thing you want is anything automated. Google have never gone in for any type of automation when it comes to SEO and they are always the first in line to penalize websites that use automated search engine manipulation or automated SEO programs.
About the Author:
The guest post is written by Sonia Jackson from http://www.cool-essays.com. She writes essays on different topics and can give you useful advice.