There are many firms in the market which do a very commendable job when it comes to designing graphics which will turn an event into a real visual success. However creative teams need to find the right balance between the “wow factor” and practicality which is not always as easy as it seems. It is true that creativity knows no bounds and so one can expect it in various shapes and sizes when it comes to the exhibition platform. However achieving good design within budget has become one of the main criteria in these uncertain economic times but it doesn’t necessary mean compromising on creativity.
Looking at your own exhibition display project, it is important to note that there are now a lot more options available such as portable stands, modular displays as well as full blown custom stands. However, the most popular exhibition display units these days are second hand! Exhibition display hire is a huge sector now which allows companies to benefit from great design at the fraction of the cost.
Innovative designs can be found abundantly and many also have eco – friendly designs too. Depending on the theme of the event, exhibition panels too are changed, recycled or simply hired again. With the constantly rising cost of certain materials, companies are now looking at recycling in a totally new way.
The best exhibition firms allow their customers to store their exhibition panels or displays so that they can be used again in the future which is a fairly new trend. Major technological advances in printing and production, new materials and the general trend towards a greener environment, which many companies have had to embrace, all allow displays to be more flexible with regards to their durability and re-usability.
In order to stay ahead of the competition, businesses that embark in exhibitions now have to think smarter and not only consider the branding and creative process but also look in a lot more details at the type of materials they use and their potential re-use.
Anna Gallagher writes on behalf of Enigma, a UK based exhibition design company which specialises in offering a variety of services like exhibition stand design, conference set and build, event management, exhibition graphics, museum graphics and much more.