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View Terms Starting With:
A through I
J through Z
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| Term |
Definition/Description |
| Anchor Text |
Anchor text refers to the text that shows for a hyperlink on a web page, also called link text. For example, in the following HTML
<a href="http://www.geekbusiness.com/advertising-earnings.php">Making money with advertising</a>, the phrase The phrase "Making money with advertising" is the clickable link that will take the user to www.geekbusiness.com/advertising-earnings.php. Anchor text can play an important role in search results rankings. |
| Apache |
Open source web server available on both Windows and Linux hosts. Despite being available on Windows, Apache is more typically associated with Linux hosts.
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| ASP |
Active Server Pages, Microsoft's technology to enables HTML pages to be dynamic and interactive by embedding scripts, i.e. either VBScript or JScript, Microsoft's alternative of JavaScript. Since the scripts in ASP pages (suffix .asp) are processed by the server, any browser can work with ASP pages. |
| Backlink |
A link on another web page that points to a particular. Backlinks are sometimes referred to as inbound links. They are used by search engines in an attempt to guage popularity. |
| CGI |
Common Gateway Interface is the standard used by web servers to allow external processes (programs, scripts, etc.) to create web pages. |
| CPA |
Cost per action, the amount an advertiser will pay per action that is driven through a publisher link. The action may be a newsletter sign up or signing up for a service. Any time there is a network facilitating the relationship between the advertiser and publisher, they will only pass on a percentage of the amount paid by the advertiser to the publisher. |
| CPanel |
CPanel is administrator control panel utility widely used Linux hosts. CPanel allows less technical webmasters to perform most common tasks necessary to manage a website environment (basic website management, not systems admin utilities) |
| CPC |
Cost per click, the amount an advertiser will pay per unique click on a creative or or the amount a publisher will receive per click on a creative. As with all advertising, if a network is handling the transaction, they will only pass on a percentage of the amount paid by the advertiser to the publisher. |
| CPM |
Cost per thousand, most often used to quote the cost of banner or pop advertisements. For example, an ad network might charge $0.90 CPM for a 468x60 banner ad campaign - meaning the advertiser will pay 90 cents for each 1,000 banners displayed. |
| CPS |
Cost per sale, the amount an advertiser will pay per sale driven through a link on a publisher site. CPS can be stated as a fixed amount per sale or as a percentage of sales. Any time there is a network facilitating the relationship between the advertiser and publisher, they will only pass on a percentage of the amount paid by the advertiser to the publisher. |
| Cron |
Cron is a scheduling utility for the Linux world. Used on Linus hosts, cron can be set up to execute scripts or applications at predefined time periods (e.g., nightly loads of data, regular backups, etc). |
| Dedicated Server |
A single computer fully devoted to the needs of one customer. |
| Default Ad |
An ad that runs when the ad you've contracted to run fails to run. Specifically, if an ad network does not have an ad to show when requested, they will either an ad that you chose to run as a "default" or will typically run a PSA ad. |
| Default Chain |
A logical order of default ads to run on a given ad network. For example, a publisher may use
FastClick as their primary ad network. Within the FastClick admin panel, publishers can ad a default ad to be shown in the case of not having an available FastClick ad to show. When the publisher ads a default to another network, FastClick will execute the code of the default which will call another ad network. By setting up default ads on each network in order, the publisher develops a chain of networks to show ads in the case of defaults, a "default chain". |
| Exit Pop |
A "pop" in internet marketing terms is an advertisement that opens a new browser window or tab on the users computer. An exit pop is a new browser screen that pops when a user exits the site. This is accomplished using Javascript code loaded when the user views a page on the site. |
| FTP |
File Transfer Protocol, FTP is the standard method of uploading and downloading files to your web host. FTP transfers data directly to and from the site without the need to log in to a site CPanel. There are several FTP clients available for use ranging from a basic DOS command line tool, to freeware applications with Windows GUI's, to full feature commercial applications. |
| HTTP GET |
A method for submitting data from to a script via a web page. The get method is generally used to submit text values. |
| HTTP Post |
A method for submitting data from a web form to a processing script. The post method allows for sending more complex data than the get method. With a post users can upload files and include long textarea values. |
| IIS |
Internet Information Services is the standard web server for Windows hosts. |
