Making the Most of Your Promotional Products | Geek Business

When you meet someone for the first time, you often have little more than about 30 seconds to make an impression and be remembered, so sometimes you need to give potential customers something that they can remember you by.

Promotional products are an excellent way of promoting your business and greatly improve your chances of getting the opportunity to speak with a person again at a later date, hopefully when you are sealing a business deal or making a sale.

Why promotional products work

There is a wide choice of promotional products available, such as Pen Factory personalized pens and the reason for this is they actually work really well as a sales tool and can help you to grow your business and develop new contacts.

Some people wonder how effective a logo printed product is in changing a person’s perception or opinion about a company and their products and services. An organisation called Promotional Products Association International conducted a survey of business travelers passing through a major airport and obtained some interesting results.

Out of 800 travelers who were questioned, 71% said they had received a promotional product in the last 12 months and 33% said they actually had the promotional on them or with them on the day they were asked to take part in the survey.

Effective recall

Not only does this show that a personalized product like a pen is well received and actually used by the recipient, the effective recall capabilities of such a gift is impressive. The survey revealed that 76% of participants were able to recall the name of the advertiser on the promotional product that they received.

That is a long way ahead of the number of respondents who could recall the name of an advertiser that they had seen an advert for in the newspaper the previous week, which came out at 52%, showing that promotional products are very effective compared to other advertising mediums.

More likely to do business

What this survey information confirms is that when you make more of a lasting impression with someone, they are far more likely to do business with you in the future. A highly encouraging 52% of respondents to this survey said that they had conducted business with the advertiser after receiving the promotional product.

Make the most of your opportunities

The results of this survey offer plenty of encouragement for anyone thinking of using promotional products to promote their business.

It is a tough and competitive environment out there, so any opportunity to stand out from the crowd and make a lasting impression with a potential customer should be grabbed with both hands.

Work out what promotional products you want to use, pens and calendars are often well received for example, and then make sure that you have a good supply of them available so that you can hand them out at conferences, meetings and whenever you have a visitor to your office.

Make the most of your promotional products as the evidence is clear, they can help you to do more business.

Jeremy S is an event planner. He loves helping people use promotional products to their advantage by writing on event management blogs.