GeekBusiness - Choosing a Search Vendor

Choosing a search vendor is no different than choosing an advertising network or an affiliate program. Understand your site, research the providers, select and implement. Some factors to consider then for search vendors are:

What types of search data do you plan to show - no need selecting a a vendor that will not allow you to pre-populate a search box if your strategy is to pre-populate the search box.
What is your level of traffic - choose a good vendor that has payouts suitable for your traffic. If it makes sense to make less per click, but more easily qualify the clicks, then choose a vendor that matches that plan
Does your site serve a market that advertisers want to appeal to - if you are running a website with a target market of high paying keywords, you will want to partner with a vendor that pays a percentage for each click. If you are running a website with a target market of low paying keywords, you may want to partner with a search vendor that pays a fixed amount per click.
Does the selected search network have a solid business reputation - as with nearly any segment of business, there are some bad apples among search vendors. Do the research to see if their existing publishers are paid accurately and on time (view our list of excellent geek resources).

Next - Popular Search Vendors

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