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Search results offer a great way for you to monetize your site in addition
to any other advertising you may have. In laymen's terms, with search
results you are paid for providing PPC search results to your viewers. These
results can be presented in several ways. You can show a search box for users
to search for any term. You could also show a search box that is pre populated
with a search term that you feel they may want to search for. Additionally,
you can show the actual search results on your site. In each case you earn
money when a user ultimately clicks through the paid link.
Most search programs are based on a system whereby an advertiser pays a
search engine for a listing. You will always find that some types of advertising
will command higher bids than others. Of late, sites offering offer gambling,
health advice and products, computers, cars, shopping, and business opportunities
are paying the most to have their sites listed on search engines. If your
visitors are looking for products, services, or information in a top-paying
areas, you will want to consider programs that will share those high payouts with
you versus paying on a fixed rate per click.
Therefore, earnings from search traffic will vary widely depending on the subject
matter of your site and the level of traffic that is driven through your site. A
site targeting users with keywords that PPC advertisers pay big money for can make
a nice steady income with just unspectacular but steady traffic. A site targeting
users with keywords that typically draw lower PPC bids must have steady high
traffic levels to make money. (you can research keyword values on sites like
Overture).
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