Small businesses often create a website and only publish content that specifically relates to their company – services pages, testimonials, contact information, etc. However, as the search engine optimization (SEO) industry has evolved, it has become clear that in order to rank highly the content must genuinely benefit the Internet.
Google is constantly updating their algorithm and finding new ways to filter low-quality websites down and out of their search rankings. While there are still plenty of black-hat SEO techniques that work, if you want to create an online presence that will stand the test of time, then you can’t afford to take any risks.
No doubt you’ve heard the phrase, ‘Content is king’ before. There’s a reason why this statement always crops up on SEO websites, blogs and forums – because it couldn’t be more true! These tips will help you develop a content marketing plan that will boost your search engine visibility and encourage others to share your information.
Delve deeper into your niche
When you’re searching for topics, don’t just stick with the obvious as they’ve probably been written about in detail elsewhere. If you really want to give your blog some value, you must delve deeper into your niche. For example, when Strictly Tables and Chairs needed content, they chose to compile a list of Wedding Theme Ideas. While they don’t do weddings, they supply the tables and chairs for weddings; therefore, they had a viable excuse to write something helpful, yet still within the scope of their niche.
Don’t be afraid to curate
Content curation has a bad reputation; however, if done correctly it can be a valuable asset to your blog. Only curate when you come across something that’s highly relevant, beyond your abilities, and hugely beneficial. Do not curate for the sake of publishing fresh content as it will not work. Make sure you clearly credit the author and provide a link to the original publication, otherwise it will be considered plagiarism.
Use visual content
The word ‘content’ doesn’t just refer to written information. Content can also be pictures, videos, games – literally anything that fills white space. Most people have very short attention spans and respond more to visual stimuli than written words. In addition, people are much more inclined to share visual content, which could open doors for customers that would otherwise go amiss.
Creating surveys is an excellent way to learn about your audience and what they want to read. Aspect Corporate Clothing did exactly this to discover what information could benefit their visitors and clients. The result was a comprehensive piece of content about the relationship between wearing corporate clothing and improving business. No other website was offering such an in-depth analysis of the industry, which led to a significant increase in traffic.
Create a publication schedule
One of the most important aspects of blogging is consistency; too little and you won’t get repeat visitors. Create a blog schedule and stick with it. While it will almost certainly take a few months until you start seeing any benefits, eventually you’ll have a website full of unique content that naturally brings in traffic from organic listings. Even if each post only brings in a few visitors per week, over time your traffic will start stacking up.
Overall, quality should take precedence, so always make sure that you write content to the best of your abilities. If you put in the effort, you will eventually be rewarded and start to yield positive results. All you need is a little patience and determination.