If you’re looking to increase your online visibility, then you shouldn’t ignore creating videos. As you probably know by now, YouTube is currently the largest video search engine, serving billions upon billions of views every month.
Creating a video is a great way to increase your brand awareness and even give you more opportunities to show up in Google’s organic results since video results can show up in the top 10 from time to time.
However, before you click the “upload” button and put up a video, there are a few things that you’re going to want to keep in mind to make sure that your video reaches its full potential.
#1 Research Your Keywords
Just like SEO, you’re going to want to create a video on a topic that interests other people. If you waste hours of your time creating a video that gets no searches, then what good is it?
When researching your keywords, consider using the official YouTube Keyword Tool. By playing around with this free tool, you will be able to get a good idea how many views may come your way once the video is uploaded. Keep in mind though, the more views it may receive, the more competitive it could be, meaning more work for you to do.
#2 Create Compelling Content
No one wants to search for a video, only to find a person standing in a boring room talking about a mundane topic. If you look at any video that receives millions of views, they receive these views for a reason.
When you create a video, make sure that it’s entertaining, compelling and to the point. Also keep in mind that you will want to keep your videos as short as possible because most viewers are going to have an extremely short attention span.
#3 Optimize Your Video
Even if you do the best keyword research in the world, it isn’t going to be enough. You’re going to want to make sure that you’re optimizing your titles, descriptions and tags as well. Within each area, make sure that you include your keyword. For example, if your video was about marketing, then you would want to have the word “marketing” in your title, description and tags.
Also, don’t forget that YouTube is able to automatically narrate what you’re saying during a video. With that being said, make sure that you treat your script like content you write on the web. While you don’t want to riddle your ad copy with hundreds of keywords, you won’t want to ignore them either. KISSMetrics.com goes into more details on how you can optimize your video when uploading.
#4 Don’t Forget the URL
Inside your description, always make sure that you begin it with your URL. That way, this is one of the first things people can see when they land on your video. If they find your content intriguing enough, they may be compelled to click on your website URL to see what else you have in store.
#5 Attract Views
Again, like the content you create on your website, you can’t expect people to just find it. Take your time to build links, promote it on social media and purchase quality views if you can afford it. If you want to take it one step further, consider embedding the video on your website. The more places your video is, the more clicks it can potentially get. However, don’t focus solely on views because if YouTube notices that most people don’t watch the video past the five second mark, it will more than likely slip down the rankings.
If your video is good enough, the word should spread quickly. As long as you think about quality and use good equipment when creating your video, you shouldn’t have a hard time generating views.