When promoting your business is important, don’t place your trust in unproven methods, use options that are known to work.
Spending insane amounts of money on advertising is not necessary, in fact there are several options that the business owner can adopt to handle the task themselves. These options are not expensive and do not require a high dollar advertising company to be successful. The only requirement to make a go of it is the desire to achieve and a little imagination. Here are just a few ideas to get started.
1)-A worthwhile introduction. Networking is an important part of any business operation, especially if you are hunting for new clients. There are times when a chance encounter could turn into a very lucrative deal, which simply means that you should be prepared for any possibilities. Printed Business cards are a great way to introduce yourself to someone, personal or otherwise. Think of this as an opportunity to let someone know that you exist and can provide them with a service that they need.
2)-If it is important to you. For some people, business ventures are relatively easy to get off the ground, the problem begins when we try to get people to notice us. If an event promoter is planning a dance, or some other fund raiser, they are certain to use something to let everyone know about their plans. In most cases they will hand out fliers to everyone they believe to be a prospective patron. This same process can be used to bring customers to your doorstep to conduct business with you.
3)-Tell them what you do. Not every business is simple to explain and not every encounter will allow you the time to detail your services either. There are certain businesses that would do well with a little more information to share with their introductions. The same time you introduce yourself to a prospective client, you should include an attractive marketing card with your business card. You will not only have a successful lead; you will probably get contacted quicker now, especially since they have a much better idea of what you do.
4)-Show them what you do. They say that a picture will tell a thousand words and it is with that in mind that promoters printed posters that act as fliers. Word of mouth has long since been proven to snatch customers, but unless you know a lot of people, you might be somewhat limited to using that option, or maybe not! A handful of posters placed in strategic locations, or made available for customers to take with them will also attract new traffic to your doors.
5)-Show them that you care. Finally, what about the customers that you have, do you think they will be willing to help you with your business? Any business owner who does not tap into this valuable resource is not thinking it through. Christmas cards to your customers may be considered as a way to thank them for their continued patronage, but they also serve as a reminder that you are there. This might appear as a simple gesture, but the card will usually end up in someone’s home and their friends will also have access to it.