According to studies, bad design of a website is the main reason for high bounce rates. When information or content is not placed well on a page, visitors are more likely to be confused and annoyed to be spending time trying to understand how everything works in the website. The good news is that you don’t need to attend a lengthy graphic design course to improve your page. In this article, we will discuss some web design flaws that cause high bounce rates for a website. You may learn through these and know how you can make visitors stay longer.
1. Cluttered Layout
More white space sometimes is more advantageous than a page full of clutter. When there are too many elements in contrasting colors, they become hurtful for the eyes. As such, you would not be able to communicate your content well as visitors would only stay for those with great visual aesthetics following good layout design. Eliminate unnecessary banner ads as much as possible in your site and make sure that your text boxes and fields have enough spaces in between. Clear layout is key because those clicks may convert to money.
2. Not Updated
As a web administrator or webmaster, your task is not only to ensure the regular posting of unique and great content but also of updating the design of your web pages. There are specific trends of web design that are being followed in the modern day such as retina supports, fixed header bars, CSS transparency, detailed illustrations, social media badges, sliding web panels, infinite scrolling, full-screen typography, etc. When your target visitors are in the know about these things, then you better check out the latest web designs for your page to appear as eye candy to them. Keeping up with the latest design trends makes your site very interesting and easier to navigate.
3. Font Too Small or Too Funky to Read
Font size, font color and font face used in your site place a large weight on the overall webpage design. When visitors cannot read your content properly, even if you have good answers to educate them, you will not be successful in encouraging them to stay hence the high bounce rate. Note the complementary colors and contrasting ones. Don’t use blue text over red background or violet text over green. Don’t use Comic Sans font face and funky ones if you intend to be serious with what you’re saying. Also, font size too small is not good as these are very hard to look at. If disappointed enough, they would leave instantly.
4. Slow Loading Page
It must always be a habit to test your site’s load speed. Avoid having too many heavy graphics that are unnecessary anyway. If your site has an audio accompaniment, do not make it automatically load but have that button to give users the freedom whether they want to play music or not. Video and flash effects also contribute to the loading speed performance. If you can just link these videos via text then consider this technique instead of sacrificing the “wait time” that might just take forever, depending on the Internet connectivity speed of the visitor.
5. Lots of Pop-ups
Pop-ups are a no-no in professional web design. There’s a lot of web designers who impose these pop-ups as a way to get the attention of visitors. However, what they don’t know is that visitors can be easily agitated with these and click the “x” button at once. If you truly want to still post advertisements, keep them on the side and minimally. Remember that your webpage represents your brand, and you don’t want to give an impression that imposes unwanted notice to audiences.
These are only five common mistakes of web designers that should be quickly eradicated to improve bounce rate. By avoiding needless elements on your page in general, you’ll do a better job at keeping bounce rates low.
+Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.