There are few things more fun and enthralling than marketing – if you get things right. If you get things wrong, you’ll most probably feel inadequate and a bit of a dummy, and rightly so. Marketing is an easy craft, but it’s also an easy craft to mess up. Here are the dos and don’ts of marketing, the things you need to do and the things you need to avoid doing, in order to become successful.
Do: Keep it Simple
If you’ve ever played a game of Sunday league football, you’ll be well aware of the phrase: “keep it simple”. It is an expression that applies just as well with marketing and something you must not be foolish enough to take lightly.
Rather than trying to be too skillful and direct on a football pitch, it is much more fruitful to play simple passes and keep possession. In marketing, you do not need to always think too outside of the box. In fact, it is often the simplest marketing techniques that work best and the most audacious that miserably fail.
Do: Utilize the Internet
The face of marketing has changed; there is no doubt about this. The most major marketing change of our generation is the internet. The internet has completely revolutionized the face of marketing and in order to succeed, you must understand this, understand the internet and understand how to succeed online.
Create a website and use SEO techniques to boost that website’s search engine visibility. Open Facebook, Twitter and Google+ pages and interact and engage with your target audience through these platforms. Create YouTube videos on matters relating to your business to boost brand awareness.
The great thing about the internet is that it costs next to nothing to market online.
Don’t Spam or Bother People
Whether it’s online or offline, you should never be seen as trying too hard to sell a product. From handing out leaflets to sending emails promoting a product (which will always be interpreted as spam) you should avoid aggressive marketing – unless you have some sort of bond with your target.
Do: Pay Attention to Detail
It is often the case that the difference between a successful businessperson and one struggling to make ends meet, lies in their ability to pay attention to detail. Make sure absolutely everything concerning your business is in order. Study your finances carefully to make sure that you’re not spending more than you make and that you’re not miscalculating anything in your income or expenditures. If you have the money to, hire an accountant to do this job for you. Furthermore, hire a tax specialist team like RIFT to ensure that everything is in compliance with British tax law.
The general health of a business is important for marketing, as a healthy business cannot be faked. If aspects of your business aren’t in check, you will be more stressful and less on top of things. This will show to consumers and that is the last thing you want happening.
George is a financial expert from Stoke-on-Trent