You may have heard the somewhat corny adage that running a funeral home business is engaging in an enterprise “that never dies”. However, just like any other trade dealing with services; running a successful funeral home business requires resilience and a focus on quality and innovation all round. Here are some tips which will ensure that you not only operate a successful business but also one which always meets the expectations of your clients.
1. Offer personalized services every time
The best way to honor someone who has passed away is to make sure the wake and the funeral are based on the deceased’s life and beliefs as possible. By working closely with the family members and colleagues, you will be able to identify the faith of their loved one, whether they were very religious, their profession and even their hobbies and likes. All these will help you come up with proper props and decor theme for the ceremony.
2. Get rid of the infamous funeral home smell
There is nothing as upsetting as walking into a funeral home’s reception and being met with the musty odor of formaldehyde. This may end up losing your potential customers even before you talk about the specifics of your offer. Experiment with different scents and use warm lighting to make sure the atmosphere is homely and welcoming to your visitors from when they walk in to when you shake hands at the end of the ceremony.
3. Be engaging, not gloomy and aloof
Even if talking about death must be treated with the solemnity it deserves, this should not be construed to mean that you need to assume a grave face as you talk about the wake and funeral with the families of the deceased. Successful funeral home entrepreneurs manage to retain the trust of their clients by engaging with them candidly and offering solutions at a time they may not be inclined to drive a bargain. By projecting an image of a professional operator with genuine sympathy for their loss, they will leave your establishment assured that they could not have got a better deal elsewhere.
4. Run a professional website
No matter how long you have been operating your funeral home for, times have changed a lot. Today, families trust services they can check out on the web first. Take time to set up a website that makes plain the sort of services you offer and what customers can expect after trusting you with such a delicate ceremony. Since it is only reasonable that web design and online marketing are not your forte, contract a professional to do the task for you. The best website should have professionally shot photographs as using visual appeal is the most potent way to attract customers to take your services.
5. Modify sales pitch to meet needs of clients
When someone is looking for a fitting funeral home, they are driven by their needs at that moment. Many funeral home entrepreneurs fail miserably in reaching out to such potential customers by concentrating their sales pitch on how wonderful their funeral home is and the technology available. Remember that you are not selling the latest sports car model. Running a successful funeral home business is all about giving respite to people in grief, not dazzling them with a razzmatazz of state-of-the-art technology options.