Things to Consider When Choosing a Franchise

There are nearly half a million franchises in the United States, comprising nearly 10 percent of all business establishments, according to the Census Bureau.

Why are entrepreneurs attracted to the franchise model? Statistics show that franchises involving gas stations, convenience stores, and restaurants tend to have higher sales than industry averages.

There are thousands of franchises to choose from, and it’s important to select the right franchise for you. By selecting the right franchise, you will increase your chances of success.

Here are a few factors you should consider:

Startup Capital

Ask yourself how much money you are willing to invest in a franchise. You should have an idea of what your ideal investment will be as well as the maximum amount you are willing to invest.

Remember that you won’t only be paying for the franchise itself. There are franchise fees, miscellaneous start-up costs, and periodic payments to consider. You should keep in mind that you may not see a profit from the franchise for the first few months or even couple of years.

Personal Interests

Although it is possible to succeed in a franchise that does not interest you, chances are you will be more successful if you own a franchise that offers products and services you’re passionate about.

After all, what is the point in opening an auto repair franchise if you hate being around cars all day? Narrowing your options to franchises that truly interest you will ensure you remain motivated to succeed.


You need to possess some abilities in the field that you are opening your franchise in. In some cases, you will be able to obtain the necessary skills through careful training.

Unfortunately, depending on your capabilities, this may not always be possible. After all, if you tend to burn every food item you cook or bake, it would probably take exhaustive training to successfully run a bakery franchise. Thus, examine your skills and use this information to narrow down your options.

Growing Industry

An ideal franchise will be in a growing industry. Think about the type of problems the franchise solves.

For example, when people need food quickly, they go to McDonalds, Wendy’s, and so on. When individuals want to work out at any hour of the day, they become a member of Anytime Fitness. Thus, the franchise you choose must have growing demand.


How much support will the franchise provide you? The best franchises always provide quality training and additional resources whenever a franchise member needs it, while others will only do this for an additional fee.

Some franchises simply allow you to use their brand name and leave you to support yourself. If this is your first business, it is a great idea to choose a franchise that provides quality support if you run into problems.


About the Author:

Marv Dumon writes about franchise opportunities and investments. Visit Franchise Expo, the place to find the best franchise opportunities.