Selecting a Lit or Traditional Sign for Your Storefront

Having a sign in front of your business is a great way to grab new customers. The more people see your company’s name and logo, the more people will think to take their business to you. When deciding what type of sign you want in front of your store, you’ll discover a wide array of choices. One of the more basic sign elements you’ll need to explore is lighting. There are benefits to both lighting and non-lighted signs. Let’s take a moment to examine the issue of light in your storefront sign:

Context Regulations

The first thing you will need to determine is the context of your sign. If your business is located in a strip mall or something of that nature, the mall owner may have regulations regarding signs. You will want to analyze your situation prior to making any solid choices.

Customer Analysis

As with any element of your business, you need to consider your target audience. Are your customers mostly coming by in the early morning, or are your services primarily based in evening operations? Perhaps your business operates twenty four hours a day and people come and go throughout the day and night.

Lighted signs stand out better at night. This can grab potential customer’s attention and generally increase awareness of your business and location. Learn more about this advantage of lighted signs here.  If your business is geared toward a demographic that conducts business often in the evenings, then you will want to consider this benefit of lighted signs.

On the other hand, if most of your clients are finished with the day by four in the afternoon, you may not need to grab their attention with a lighted sign. Depending on the specifics of the sign, you can create a standard, non-lighted sign which stands out clearly and distinctly in the morning and afternoon sun. This is definitely something you will want to consider when creating your sign.


Lighted signs shine in the evening and night hours. However, these signs may not look as impressive during the daytime hours. This depends on the particular design, but some lighted signs may look rather unimaginative with the bright sun beating down on them.

Non-lighted signs do not suffer from this sort of challenge. Beacuse these signs are designed to be best displayed in natural sunlight, they are tailored to perform under these light conditions.

Typical Weather Conditions

Where is your store located? What are the typical weather conditions? In times of bad weather, such as rain, snow, and dust storms, a lighted sign may stand out more clearly. If the majority of your customers travel to your business via car, it is important that they be able to see your sign. In a severe rain storm, a lighted sign is more likely to be visible. Consider what conditions your sign will need to perform under.


Non-lighted signs win in the simplicity category. These signs often require minimal maintenance. The only significant challenge is keeping them clean and checking for any color fading. Lighted signs, on the other hand, typically require more maintenance. You may need to change light bulbs or manage electrical complications. If your area suffers from unstable electricity, or frequent blackouts, your lighted sign.

Running Costs

Since lighted signs require electricity, they naturally have an increased cost associated with them. You can manage these costs in the design faze of the sign’s creation. The more complex and extensive of your lighting arrangement, the more likely your electricity bills will increase. Now, this may be a worthy expense if the lighted sign is doing considerably more effective work than a non-lighted sign could do. In either case, it is important to consider the running costs of lighted signs versus non-lighted signs.


One of the benefits of a lighted sign is the twenty four hour advertising opportunity. Even when your business is not currently open, you can still inform those passing by your location that your business is here. This additional advertising efforts may improve the number of customers visiting your business.

No matter what type of sign you select, you can be sure that a sign will increase your customer base.


About the Author:

Louise Williams runs her own small furniture business in Northern California. She has found that selecting the right type of sign for her business was challenging until she asked for professional help. She’s hoping this article helps other small business owners make the right decision about their storefront signage.