Twitter is a popular micro-blogging social networking platform. Millions of people from all over the world use Twitter to share the minutiae of their lives and keep up with what’s happening in the world. In fact if anything major happens out there, it often hits the Twittersphere first. Twitter is also growing fast, which means you can’t afford to sit back and take a break from tweeting. But if you are lacking in inspiration or you have not had much success with Twitter up to now, here are a few tips for making Twitter work harder for your business.
1. Use Keywords
Keywords are very important in all aspects of SEO, including social media marketing. Relevant keywords help others find you on the web, so you need to make sure you are using relevant keywords in every piece of content you post online, including tweets. Every keyword counts so make a list of the most relevant ones and include at least one in every tweet. However, quality is more important than quantity, so don’t go overboard.
2. Craft Careful Tweets
Tweeting is a skill. If you make every tweet sound like a sales pitch, people won’t want to click on your links or retweet you. It is also fairly pointless to send out a constant stream of irrelevant chatter about your trip to the supermarket and what shoes you bought at the weekend. Craft your tweets carefully and try to add value to the Twitter community by saying something useful: that way people are more likely to retweet what you say.
3. Make the Right Connections
Twitter is a very useful social networking platform, so use it to make connections with the right people in your industry. Check out who the big players are and follow them. Don’t follow thousands of people in the hope that they will follow you back—it won’t work. Use tools to find people in your niche and once you have made a connection, join in their conversations to establish your business as an authority.
4. Work on Your Relationships
A Twitter relationship is like a successful marriage: you need to work at it and keep the lines of communication open. There are lots of ways to build and nurture relationships on Twitter, but in general, doing the following will help you establish useful connections:
- Retweet useful and interesting posts from key followers
- Thank people who took the time to retweet your content
- Join the conversation
- Use @messages to send an insightful comment on something they tweeted
5. Add Value to the Twitter Community
It is important to remember that Twitter is essentially an online community. Businesses can make good use of Twitter for marketing purposes, but if you want to be successful on there you need to add value by offering useful information and advice where applicable.
Twitter is a very useful tool, but it takes time to build up a useful presence on there. Be patient and you will see results, but remember that consistency is the key. And if you still find Twitter a bit of a mystery, ask a teenager—they are usually the fountain of all knowledge when it comes the mysteries of social networking websites.
Dennis Taylor works for TaylorMade Social Media and spends his days unraveling the mysterious world of social networking websites. He writes articles and blogs for a number of different websites and likes to help small businesses with their social media campaigns.