How Can a Well-Designed Form Help You Attract New Insurance Customers? | Geek Business

When it comes to insurance, saving money is so important. For example, I live in the state of New Jersey – a state known for its high auto insurance rates. The difference in rates from one provider to the next could mean hundreds of dollars a year. It’s for this reason that I and other auto insurance customers will do as much as possible to shop around to find the best rates. And the best way to do this is to shop online for quotes.

What does this mean for the insurance companies looking to attract customers like me? With so many companies out there and the inherent impatience that comes with the web, this means that insurance companies will have to do everything possible to get potential customers to fill out their quotes form. Let’s face it. Everyone hates to fill out forms. But some forms are more annoying than others. Here are some ways to make your company’s quotes form more attractive than others:

  • Put it on the homepage: Searching for your quotes form should not be a treasure hunt. It would be easier for me to just click the back button and go on to the next company on my Google results. By putting the quotes form on the homepage, you’re giving the potential customer exactly what they want. They can fill out the form, get the quote, and go on from there with other information they need.
  • Make it a single page: I am not filling out a job application or my taxes. Multi-page forms are not going to make you the most popular person in the room. Again if you’re taking up too much of a person’s time, they’re bound to look elsewhere.
  • Label Your Fields: Another annoying part of filling out forms is the fact that sometimes I don’t know if I’m filling out the right information in the correct field. I can’t tell you how many times I’ve misread what information goes in what field and have had to refill the entire form. Well-designed insurance quotes forms will have proper labeling, and there are a few ways to go about doing this. Left-aligned labeling is probably best for accuracy, but top and right labeling might allow for the individual to scan and complete the form quicker.
  • Remove all Optional Fields: This is another annoying part of filling out forms. Simplicity is the most important thing when it comes to designing a form. If the user has to look for an asterisk just to see what they need to fill out and what they don’t, you’re already making it too tough on the individual. Only include fields on the form that are required to make things easier on the individual. The last thing they want is to partially fill out a form, thinking they’ve filled out the required fields only to get sent back to the page with the missing fields in red.

There’s no question that nobody likes to fill out forms, but it is possible to make the ordeal as painless as possible. Who knows? By following these tips, you might be able to attract a new customer base.