Starting a new company can be one of the most difficult and rewarding adventures a business professional can embark upon. One of the most important factors to consider when beginning this journey is determining what the target market is and the best ways to reach it.
Handing out promotional products is one of the easiest, most effective ways to promote a brand to new consumers, especially when working in a tech company. Businesses that deliver tech services or sell new pieces of technology must always stay one step ahead of their competition, whether they’re selling more advanced products or implementing a revolutionary marketing tactic. These innovations, however, are only effective when the company has a reliable customer base upon which it can rely.
Building a pool of dedicated consumers may seem like a daunting task at first, but there are several ways that startup tech companies can reach these buyers by distributing promotional products.
Hitting the right locations
Tech companies have the potential to reach an array of potential consumers, whether the business is selling products or services. As technology becomes more prevalent in businesses and homes, more people are seeking the latest innovations and ways to best understand how to use them to their advantage. While many people use tech products in their daily lives, there are certain consumer groups that are more likely to adopt new technology as it appears. Entrepreneurs should examine which customer bases may not only benefit from their services, but will also be willing to purchase new products.
High school and college students, as well as young professionals under the age of 35, are the most likely to seek out and purchase the latest tech products available on the market. When beginning their operations, startup tech firms should initially target these individuals, as they are most likely to not only buy the tech services, but to also become committed to the brand early on. Startups should seek locations where these people frequently hang out, including college campuses, online social networks and community events.
Maintaining a consistently updated, intriguing presence on social media is integral to the survival of a new firm. This is especially important for companies that work with technology, as consumers will expect tech firms to have a firm grasp on navigating the Internet. Startup firms should develop a strong online presence on the most popular social networks, including Facebook, Twitter, Instagram and Vine. One of the best ways to quickly attract large followings – especially among younger crowds – is by linking to promotional giveaways on these pages. Allowing followers the chance to receive a tangible gift by interacting with a new company on social networks is one of the best ways to attract new people to the site. Once they have connected, the company can then continue to send updates, links and product information to its new followers.
Another great way for startups to reach this tech-savvy crowd is by setting up at an event or festival that specifically markets itself toward these people. Music festivals, for example, are a great place for new companies to distribute small items with a company’s logo to the crowd. This could include smaller items to throw into crowds, or ones that better relate to the brand at a booth or station. While at this kind of event, make sure your brand easily gets noticed by having PVC banners printed with your logo and contact information, and displaying them for everyone in attendance to see.
Distributing the right products
Choosing the right products to give away is integral to the success of the startup. The Advertising Specialty Institute released it’s ASI Impressions study, which found that consumers were more likely to keep products that were perceived to be useful. Distributing products that customers can access every day, such as customized calendars or drinkware, is essential for promoting a brand to as many people as possible. Additionally, distributing tech accessories may be best for startup tech firms, as they can not only provide useful products, but effectively deliver the company’s main focus to the consumer base.