5 Marketing Musts for Your Carpet Cleaning Business

Because it’s so easy to start a carpet cleaning business, many are going into business for themselves instead of working for someone else or standing around waiting for a job opening. But even the most sought after services can fail as businesses without some basic marketing essentials. Consider these five marketing musts to ensure your new carpet cleaning business succeeds.

1. Direct Marketing

Despite all the recent research, direct marketing remains to be one of the most effective marketing methods, especially for special services like carpet cleaning. Sending flyers with coupons directly into people’s hands or mailbox is a very easy way to spread the word about your company.

Moreover, you can also enlist the help of organizations like the cub-scouts to hand out your flyers during their own door-to-door visits.

2. Internet

Along with direct marketing, you should put your local business on the Internet. There are multiple ways to marketing a business online, but one of the best ways is to create a Google Places account. With Google Places, your business is placed on the Google map for your industry in your area. Therefore, if someone were to search for a carpet cleaning business in your area, he or she should be able to find your company in the organic listings and in the map section.

However, there are ways to optimize this listing to make your Internet presence even greater. You want your company to be the first result for hundreds of keyword searches. To do that, you need to include hundreds of keywords in your business’ description.

Aside from Google, you should have your own business website, blog and social media accounts. Start interacting with your customers and building a loyal fan base on social media accounts.

3. Word of Mouth

People trust their friends’ opinions, so it only makes sense to get all of your current customers to refer your business to their friends. More often than not, your customers will refer you, granted they like your work. Some business owners create referral cards for their current customers. If a person can get that card filled out and returned to the business owner, the business owner may send special discounts or coupons to the referrer in the mail.

4. Guarantees

People love to feel safe, especially when letting a company into their home. If you can provide your customers a money-back guarantee or a card that proves you are insured, they will feel much better about hiring you for their needs. You can obtain business insurance easily, and you can create your own money-back-guarantee policy.

5. Associations

When marketing your carpet cleaning business, it helps to be a part of local associations, such as the Better Business Bureau, (BBB) local Chamber of Commerce and other associations. It may also help to be a sponsor for different events or organizations. It shows that your company cares about the well-being of others.

Rotovac sells the carpeting cleaning equipment  and supplies vital to the success of carpet cleaning professionals

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Filed in: Carpet Cleaning, Internet Marketing, Marketing, Offline Marketing

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7 Responses to "5 Marketing Musts for Your Carpet Cleaning Business"

  1. Internet marketing is the most important out of all of these I believe. Great article!

  2. Great info. Just the kind of thing we were looking for for our new carpet cleaning business.

  3. EvanSchmidt says:

    Make sure when your starting a carpet cleaning business, you get yourself set up with a carpet cleaning website. Marketing your business with a website is key for local customers to find you and bring in that business. ACleanerBusiness.com is an affordable way to market your carpet cleaning business by providing carpet cleaning website templates for only $99 a month. Its a very affordable and marketable way to get your business up and going.

  4. Dave Thomas says:

    Online marketing should be a must for your carpet cleaning business whether you are a seasoned business or about to open your doors. There is however a complicated process to overcome…do you outsource your online advertising or, do it yourself? Here is a simple overview of these somewhat complicated choices.

  5. Richard says:

    I agree with this. Over the course of 4 years where I have spent a fortune on marketing, I never got anywhere until now. Having a website that is pleasing to the eyes and gets your point across is worth it’s weight in gold. I finally got a guy who knows what he is doing when it comes to marketing and design so I am happy now. I own a carpet cleaning business in Peabody, Ma. Thanks for the post. Very informative.
    Rick @ Carpet Cleaning Peabody

  6. I think most cleaning business owners overlook Facebook as a viable marketing method to compliment all the methods listed above.

  7. Paul baker says:

    Great points. I have been in the business 11 years now and initially struggled a lot. Word of mouth works works best for me by far.

    Bni worked brilliantly for me too.

    I have written everything down that i found out over the years at marketingforcarpetcleaners.org

    Would love to know your thoughts

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