Affordable Hair Salon Marketing Online

If you are the owner of a hair salon, you know how important marketing can be.  For many small businesses, it can be difficult to spend money on advertising and marketing programs. Many hair salon shops are finding great success by marketing on the Internet for a low price. Internet marketing can really help your salon get some attention, while giving you the best return on your budget. There are a number of different options to market your salon on the Internet, and some of them are even completely free. With a little bit of research and time, you can reach more potential customers than you ever thought possible with very little spending.

The first thing you should consider is social media. Social media provides your hair salon with a way to get attention on the Internet at absolutely no cost to you. With sites like Facebook, Twitter, and LinkedIn, you can create accounts and pages for your business for free. These social media sites are fantastic in allowing you to personally reach out and connect with current clients and potential new ones. You can post updates, announce specials and events, and discuss treatments with other users. There is no better way to get free marketing for your beauty salon out there.

Do You Have A Website?

One of the most important things for your business is a website. With a website, you can begin to use other types of affordable hair salon marketing options; these will get traffic to your site. A website doesn’t have to be super fancy. If you don’t have much money to pay for a web designer, you can get away with something pretty basic. As long as your website has your contact information and a list of treatments and services you provide, customers will be able to find out about your business. Once you have this site up, you can then begin to spend a little money on other beauty salon marketing platforms.

To get online users to your new website, you can consider pay per click ads, an SEO program, Yellow pages, and other linking possibilities. All of these options are relatively affordable, and are the best ways to get users to your website. It will greatly increase your business if people in your local community have an easy way to find you online. These types of services may require the use of an outside firm. If you are going to spend any money on advertising, Internet marketing is your most affordable and cost-efficient option, and will get you great results.

Salon Marketing Pros is a search engine marketing firm that has different tanning salon marketing tools in addition to actually assisting business owners with their spa marketing and webstie creation the pro way.

Featured image (and image in post) courtesy of stevendepolo.