This day in age every business needs a website. It doesn’t matter whether you plan to sell anything online or not. A website does much more for your company’s livelihood than simply provide a platform to showcase and sell your products and services. It helps customers find your physical location, contact information, and even builds a brand image that will instill trust in your customers. Your business will fail without a website for several reasons; take a look at what might happen without one.
Mobile Users Won’t Be Able to Find Your Business
Image via Flickr by Daniel Milford Flathagen
Many consumers turn to their mobile phone to find business information. For instance, they might want to do some price comparison shopping or simply find your business address. In the ever-growing market of smartphones, it’s essential for your business to have a website, particularly one that is accessible by mobile users so that you don’t lose out on business. Mobile marketing isn’t just a fad or trend — it is the way businesses do marketing now and in the future.
You Won’t Be Able to Answer Questions During Off Hours
Image via Flickr by Valerie Everett
Unlike your business, your website is open 24 hours a day, which means customers can go there to find answers to their questions. This means your website should have a section for commonly asked questions and present all the information someone would ever want or need to know about your business. You might lose business if a potential customer wants to know some information, but you aren’t open so they can’t find it out.
Customers Won’t Be Able to Find You Online
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In this digital age, your website is the most important way for potential customers to find you online. It isn’t enough just to get listed in the phonebook because most people now do their research on the Internet. If you don’t have a presence online, nobody will be able to find you. Luckily, it’s pretty easy and inexpensive to build a website. You can use a professional website builder for business pages, or simply hire a designer to do the work for you. Spending the money on a website always yields a return on your investment.
You Won’t Be Able to Compete Effectively
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Without a business website, your competition will have a huge advantage. Your website is a place where you can advertise your products and show how they are better than the competition. People do a lot of research on the Internet when they are in the market for a big-ticket item. They may choose your competitors product simply because they were able to do research it, not because it was the better product for a better price. It is important to give potential customers easy access to resources and information. It will help the customer learn the benefits of what you offer without having to set foot out of the house.
It is remarkable how quickly the internet has taken over each aspect of our consumerism culture. It is constantly evolving and you will need a website to help your business stay afloat and remain at the forefront of all the action.
Resources:
- http://aftershockinc.com/blog/10-reasons-your-business-needs-a-website/
- http://www.jayhafling.com/blog/three-reasons-why-your-business-needs-a-website/
- http://www.entrepreneur.com/article/80012
- http://www.networksolutions.com/education/business-needs-website/
- http://www.web-eze.com/articles/marketing_sales_articles.php?news_id=89
